Marcela Ospina Salcedo grew up in Colombia where she studied anthropology. She had no idea that her studies into human behaviour would one day serve her well as a customer experience specialist, understanding a special kind of Homo Sapien – technology users.

Marcela finds herself at the fascinating intersection between humans and technology– between insights and design. She believes that those who successfully bridge the gap of effective design and the complexities of human behaviour have a competitive advantage.

In a world where technology propels our race forward at a mind-numbing pace, Marcela pauses to observe the users' behaviour. Having spent over 13 years understanding what drives decision-making Marcela continues to seal the divide between anthropology and design through applying human centered design tools and techniques to the realm of customer experience.