http://www.marcelaospina.com/blog daily 0.75 2023-08-10 http://www.marcelaospina.com/blog/2023/8/10/dystopian-love-and-the-intricacies-of-dating-in-2023-a-story-of-hope-despite-its-title monthly 0.5 2023-08-10 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/5b32059a-4817-4955-8b9c-919ced639f99/Salon-DystopianLove-Illustration.jpg Blog - Dystopian love and the intricacies of dating in 2023: A story of hope despite its title - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.marcelaospina.com/blog/2019/1/15/10-transformation-lessons-from-my-2018 monthly 0.5 2019-01-15 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1547569538288-KQTFKKQWEFARB25L4LGB/20181228_222824.jpg Blog - 10 Transformation Lessons from My 2018 http://www.marcelaospina.com/blog/2018/11/19/why-helping-teams-adapt-to-change-is-the-main-design-problem-and-why-should-leaders-care monthly 0.5 2018-11-19 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1542650304500-BYZWHXQ7UGN61EAK7CWF/IMG-20181106-WA0000.jpg Blog - Why helping teams adapt to change is the main design problem and why should leaders care? http://www.marcelaospina.com/blog/2016/2/2/why-hyper-island-at-35-the-personal-side-to-my-career-decision monthly 0.5 2018-02-24 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519068086876-VN9JQP2X45QN8CM9OCTH/IMG_2192.JPG Blog - Why Hyper Island at 35: The personal side to my career decision http://www.marcelaospina.com/blog/ethnography/momentofclarity monthly 0.5 2018-02-19 http://www.marcelaospina.com/blog/ethnography/angola/technology monthly 0.5 2014-10-08 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1402071071234-H6SBRRTEI10FQYYHJASZ/Marcela+Ospina_Africa_2012 Blog - Chronicles of fieldwork in Luanda: understanding mobile engagements http://www.marcelaospina.com/blog/trends/2014/culture/education monthly 0.5 2016-06-03 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1464953510252-FSTFR58R0SWT4GYDSCFP/image-asset.jpeg Blog - Cultural and social trends on digital and mobile 2014 http://www.marcelaospina.com/blog/inspiration/2013 monthly 0.5 2016-06-03 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1464953978104-4HJREZR5XJWPBEYH7P0M/image-asset.jpeg Blog - Some personal humble wisdom http://www.marcelaospina.com/blog/2013/9/26/the-art-and-science-of-changing-behaviour-applied-to-marketing-strategies monthly 0.5 2018-02-19 http://www.marcelaospina.com/blog/socialandinnovation monthly 0.5 2018-02-20 http://www.marcelaospina.com/blog/howtochangehabits monthly 0.5 2013-09-26 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1371192854352-K2175Z50KIBEM2DOANDS/spider-monkey_719_600x450.jpg Blog - Building habits and changing your behaviour http://www.marcelaospina.com/blog/2013/5/26/think-fast-think-slow-by-daniel-khaneman monthly 0.5 2013-06-05 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1369582342955-0YSJ2PV6VQ0QAMJ6ELKV/200px-Thinking%2C_Fast_and_Slow.jpg Blog - Think fast, think slow by Daniel Khaneman http://www.marcelaospina.com/blog/2013/5/19/on-twitter-content-upload-and-shamanism-how-can-brands-improve-their-social-media-strategies monthly 0.5 2013-05-26 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1368976954704-PYVSI1XG2KRQRAM23HPW/twitter-bird-white-on-blue.png Blog - On Twitter, content upload and shamanism: how can brands improve their social media strategies? http://www.marcelaospina.com/blog/marketing-psychology-and-behaviour-change-learnings-about-behaviour-and-how-to-persuade-people monthly 0.5 2013-05-26 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1368975173334-A3KLULJKXIBC42AJWT2B/behaviour+logo.jpg Blog - Marketing, Psychology and Behaviour change: learnings about behaviour and how to persuade people Behaviour change http://www.marcelaospina.com/blog/design-indaba-2013-on-design-culture-and-the-integration-of-the-two monthly 0.5 2013-05-19 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1368975039271-XZ58GG5ZR95ASU3L9FCD/art-crickets-lwong2-620x0.jpg Blog - My take outs from Design Indaba 2013: on Design, Culture and the integration of the two Alex Atala http://www.marcelaospina.com/blog/marcela-ospina/mobile-and-digital-trends-in-5-african-countries-a-cultural-interpretation monthly 0.5 2014-10-08 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1368974270152-95KHGJR17UIPGULV94TQ/IMG_0134.JPG Blog - Mobile and digital trends in 5 African countries: a cultural interpretation http://www.marcelaospina.com/blog/category/Behavioural+economics monthly 0.5 http://www.marcelaospina.com/blog/category/Mobile+marketing monthly 0.5 http://www.marcelaospina.com/blog/category/Ethnography monthly 0.5 http://www.marcelaospina.com/blog/category/Personal monthly 0.5 http://www.marcelaospina.com/blog/category/The+moment+of+clarity monthly 0.5 http://www.marcelaospina.com/blog/category/Think+fast+think+slow monthly 0.5 http://www.marcelaospina.com/blog/category/Daniel+Kahneman monthly 0.5 http://www.marcelaospina.com/blog/category/Love+and+life monthly 0.5 http://www.marcelaospina.com/blog/category/Design+Indaba monthly 0.5 http://www.marcelaospina.com/blog/category/Digital+marketing monthly 0.5 http://www.marcelaospina.com/blog/category/Books monthly 0.5 http://www.marcelaospina.com/blog/category/Red+Associates monthly 0.5 http://www.marcelaospina.com/blog/tag/Inspiration monthly 0.5 http://www.marcelaospina.com/blog/tag/habits monthly 0.5 http://www.marcelaospina.com/blog/tag/social+content monthly 0.5 http://www.marcelaospina.com/blog/tag/Behaviour+in+Africa monthly 0.5 http://www.marcelaospina.com/blog/tag/Digital monthly 0.5 http://www.marcelaospina.com/blog/tag/Twitter monthly 0.5 http://www.marcelaospina.com/blog/tag/Behaviour+change monthly 0.5 http://www.marcelaospina.com/blog/tag/AIart monthly 0.5 http://www.marcelaospina.com/blog/tag/life monthly 0.5 http://www.marcelaospina.com/blog/tag/Digital+trends monthly 0.5 http://www.marcelaospina.com/blog/tag/Phenomenology monthly 0.5 http://www.marcelaospina.com/blog/tag/Cultural+trends monthly 0.5 http://www.marcelaospina.com/blog/tag/Design+and+culture monthly 0.5 http://www.marcelaospina.com/blog/tag/Mobile+trends monthly 0.5 http://www.marcelaospina.com/blog/tag/Education monthly 0.5 http://www.marcelaospina.com/blog/tag/Marketing+and+behaviour monthly 0.5 http://www.marcelaospina.com/blog/tag/Learnings monthly 0.5 http://www.marcelaospina.com/blog/tag/social+engagement monthly 0.5 http://www.marcelaospina.com/blog/tag/Digital+marketing monthly 0.5 http://www.marcelaospina.com/blog/tag/Design+Indaba monthly 0.5 http://www.marcelaospina.com/blog/tag/strategic+marketing monthly 0.5 http://www.marcelaospina.com/blog/tag/innovation monthly 0.5 http://www.marcelaospina.com/blog/tag/Behavioural+economics monthly 0.5 http://www.marcelaospina.com/blog/tag/Ethnography monthly 0.5 http://www.marcelaospina.com/blog/tag/Data+and+culture monthly 0.5 http://www.marcelaospina.com/blog/tag/surrealism monthly 0.5 http://www.marcelaospina.com/blog/tag/Social+media monthly 0.5 http://www.marcelaospina.com/blog/tag/Africa monthly 0.5 http://www.marcelaospina.com/blog/tag/Social+networks monthly 0.5 http://www.marcelaospina.com/blog/tag/behaviour+change monthly 0.5 http://www.marcelaospina.com/blog/tag/Business+Anthropology monthly 0.5 http://www.marcelaospina.com/blog/tag/Alex+Atala monthly 0.5 http://www.marcelaospina.com/blog/tag/behaviour+design monthly 0.5 http://www.marcelaospina.com/blog/tag/Mobile+Africa monthly 0.5 http://www.marcelaospina.com/blog/tag/Marcela monthly 0.5 http://www.marcelaospina.com/blog/tag/Onlinedating monthly 0.5 http://www.marcelaospina.com/blog/tag/Content+and+trends monthly 0.5 http://www.marcelaospina.com/blog/tag/The+moment+of+clarity monthly 0.5 http://www.marcelaospina.com/blog/tag/dystopia monthly 0.5 http://www.marcelaospina.com/blog/tag/2013 monthly 0.5 http://www.marcelaospina.com/blog/tag/South+Africa monthly 0.5 http://www.marcelaospina.com/blog/tag/Online+education monthly 0.5 http://www.marcelaospina.com/blog/tag/Social+reality+Africa monthly 0.5 http://www.marcelaospina.com/blog/tag/Marketing+art+of+behaviour+change monthly 0.5 http://www.marcelaospina.com/blog/tag/Red+Associates monthly 0.5 http://www.marcelaospina.com/event daily 0.75 2013-04-01 http://www.marcelaospina.com/event/xcgrbxr5yoaikelwfu53v02iocnyz3 monthly 0.5 2013-04-01 http://www.marcelaospina.com/portfolio daily 0.75 2018-03-08 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519495253206-KCQ8G81MSPCTQFS6XE34/IMG_2192.JPG Public speaking https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519494727546-3DFSHSHW42Z5THWS928O/image-asset.jpeg Public speaking - Diversity and creativity in teams https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1520506471478-4SXB23ELM78I0EKXH6N4/image-asset.jpeg Public speaking - Integrating Behavioural Principles into Effective Design 2015 Wordpress conference. Cape Town. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1412146674626-TW3UP319SR00IHAJ3P6Z/image-asset.jpeg Public speaking - Talk at 3M - Sense-making of culture: human solutions to business problems Talk presented at 3M Johannesburg about the application of human sciences in solving business problems. http://www.marcelaospina.com/designresearch daily 0.75 2016-08-07 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1468268292982-FPSNZGLOG8QYTTQWVWCT/1.jpg Peer to peer ride sharing experience design https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470603118279-XGLSVCUU7N8V5ETYBTF3/MARC3.png Peer to peer ride sharing experience design https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1464604164450-SH217BVZ9NCFMYA5W9PZ/IMG_6743.jpg Peer to peer ride sharing experience design - Designing charity experiences for millenials The brief: To identify design opportunities for millenials https://static1.squarespace.com/static/516038e6e4b0b72aa94a6e1a/574c149959827e39bd590401/574f0f428a65e2aef7d6bd8d/1470603444049/ Peer to peer ride sharing experience design https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1468238310805-USPPGDTNLZDXF5EH782A/Screen+Shot+2016-07-11+at+12.58.08+PM.png Peer to peer ride sharing experience design - Peer to peer ride sharing prototype https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1468238594413-H8KSEJK0GH9QGSHCN3C7/IMG_7801.JPG Peer to peer ride sharing experience design https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1468238598103-CF9JE1YJP4P4VBQJ3R9I/IMG_7799.jpg Peer to peer ride sharing experience design http://www.marcelaospina.com/customerexperiencestrategy daily 0.75 2016-08-25 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1464442649416-QTXXJIOSXJG91U96UPNO/IMG_5307.JPG Customer experience and engagement strategy https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1472161255465-QP8MA2PNKY5IDMJ5JOH6/MARC.png Customer experience and engagement strategy - PROCESS AND STEPS User research and collaboration with other teams https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1464440434741-DV5304MF0RH3DDOZP7XU/IMG_5307.JPG Customer experience and engagement strategy - Customer experience and strategy Brief To develop a customer experience strategy based on a thorough analysis of users’ interactions per service type across digital and non-digital channels • To provide user research deliverables including personas, to be journeys and cultural findings per service type (A total of 7 services) • To ideate concepts per main service types and provide early prototypes of the ideas Challenges Different silos operating in the business made solutions hard to centralise • Clunky systems slowed down service delivery across the business • The business’ overall customer experience strategy was disconnected per services and behind industry standards which made a new approach difficult to adopt Approach The project combined the work of different streams tackling customer service from different angles. My team and I worked on the user research and concept ideation phase • The research process combined in house in-depth interviews, ethnographic immersions at the client’s offices, design research activities to find out details of possible service scenarios and Persuasion, Emotion and Trust (PET design technique) • The results from all research activities were integrated into a concept ideation phase that provided design solutions to the different service types • Workshops were conducted with the client to align the business vision and goals, with the results from the user research • Early prototypes of the concepts were provided Outcomes • Buy in of the customer strategy at executive level • Customer experience strategy roll out expected to happen as envisaged • Client’s recognition for the personas and the cultural findings aligning the users and the business' needs https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470253148609-YX4J7BF5IK6M9CTSIYSA/IMG_4683.JPG Customer experience and engagement strategy - Ethnography at client's offices https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470253778316-AJDK9Y5B08FH7NE89VM6/IMG_4572.jpg Customer experience and engagement strategy - Friday at work It's a tradition in South Africa to wear rugby t-shirts on Fridays. This man embraced the tradition while going to work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470254738533-XAQK80TFTVX5RW72D1QT/Screen+Shot+2016-07-10+at+6.09.51+PM.png Customer experience and engagement strategy - Customer service journey https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470253809324-RUEL7UW8N8M5EPLWV365/Screen+Shot+2016-08-03+at+8.08.57+PM.png Customer experience and engagement strategy http://www.marcelaospina.com/directmarketing daily 0.75 2016-08-14 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1471203083674-T5M3XWSXWZ0HXSG5Z7LT/IMG_3426+copy.jpg Direct behavioural marketing campaign https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1464799378987-2PXEYCWT2QC5SJ17UWXZ/IMG_3429.jpg Direct behavioural marketing campaign - Tool kit invite https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470603183661-C1FRXQXGDV3N39L9EOZF/MARC4.png Direct behavioural marketing campaign https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470603244207-DUDT307FEI7MJZTCNO0J/IMG_3426+copy.jpg Direct behavioural marketing campaign https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1470603242174-O427S6S60YD615U145YT/IMG_3429+copy.jpg Direct behavioural marketing campaign http://www.marcelaospina.com/work daily 1.0 2025-12-24 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1468303422486-XP692PEC0BEW8U9NKNY2/2.jpg Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1471203272600-DIHZF17I0EWRNPH1FNF2/Screen+Shot+2016-08-14+at+8.31.10+PM.png Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544364157364-PW8L3GRCXNNKZ7BTKVZI/Screen+Shot+2018-12-03+at+11.10.50.png Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544481381188-S6JQZ6OX4PCOUMJ7JCW6/Screen+Shot+2018-12-10+at+22.33.44.png Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544528599203-B5YL1DALP28G3S6SXBCC/mockup8_med+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544786653300-IBQ8VSAG3IMVWHTY8VV6/Screen%2BShot%2B2018-12-03%2Bat%2B11.26.39.jpg Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544968725035-0HRVI5S7AHRF6S8ZRANI/Crewser_1.jpg Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1667928994549-NKIOSXZVMBQA5Z1EWMV3/image+233.png Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1690385725930-NPOS2WMPURWD8R8AS3KH/photo-2021-08-30-13-23-41.jpg Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1690385834752-6G5XV2NLUMTANU76GEYD/s300_coronavirus_lateral_flow_antigen_rapid_test.jpg Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1736103811300-A2J0T1KJ5DVQA8R8SCFB/arlington-research-kN_kViDchA0-unsplash.jpg Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/d1c270ac-6921-4b0a-819f-5eb220b23a2e/Screenshot+2025-12-24+at+12.17.27.png Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544023369017-J4TCUQKVBIFMIHOAK3VV/IMG_2961.JPG Work https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544438435455-BXRCBOFU1AWS5WGB7XBB/Screen+Shot+2018-12-07+at+10.51.15.png Work In-store participant observation with an audiologist https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1588675078593-IASYPEZUZC6STU3SLFGV/20181114_003514.jpg Work User flow validation session. USA. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544433127025-8LPPBX1RL4LFPELAL7WV/20181025_153152.jpg Work Blueprint and service flow co-creation with the client https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544435728942-SMREKET7SFTNECXEJ3F6/Screenshot_20180817-150050_Messages.jpg Work Service flow. Image blurred on purpose. Contents are confidential. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544438757490-I452VKSEJHDFZQ60V71O/IMG_8597.JPG Work Concepts brainstorm with the team https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544465217785-EMOMB97B7SFF2XC7MDS4/BP_SmartSearch_FutureVision-6.jpg Work Co-creation session with the client https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544465255929-4XGOP4NRV3VHD9HV0PQJ/Screen+Shot+2018-12-03+at+13.38.07.png Work Customer journey. Content is confidential and blurred on purpose. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544526979455-KULW0VA23OJE61RCHCHZ/11875540_748625895249722_1878625964_n.jpg Work Small business owner. Nigeria. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544527292339-XCHGOE19T801Z77L9RIO/Urban+zulu.png Work South African entrepreneur business page https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544973567553-K99R7E6ROZO442SBBFJ8/_MG_0742.jpg Work Potential mobile payment adopters included sellers at the market and informal workers. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544724723727-0SAK2PC29F5XRPXB49G3/edited.jpg Work Satellite TV shop owner and potential mobile wallet client https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544782663149-82WOOOQPADZ6OFPM6LV4/_MG_4006.JPG Work Marketplace service coaching session. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544782952369-S8AB95QT8GNBJTAB6T8Y/IMG_0654.jpg Work Marketplace prototype presentation to BT’s leadership https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544785663370-ZLEAPXO96ZC900DVPAD3/Screen%2BShot%2B2018-10-31%2Bat%2B18.33.38.jpg Work Example of design process applied to coaching. All contents are confidential. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544796312557-K3HB8ON38P0BZVQK1NNS/20180416_150420.jpg Work Coaching process service blueprint. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/5a01ce4b-db8a-4ea7-b607-8bc669373744/Screenshot+2025-12-07+at+13.43.07.png Work Analytics find service performance https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/f74e12c6-83a2-4898-91bd-da09d8263f90/Screenshot+2025-12-24+at+11.27.41.png Work Back office processes and unhappy paths https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/a98e9a1b-bb90-429a-9474-88b1ba6b13ba/20241712+Full+journey+map+Large.jpeg Work Front and back office customer center journey map across channels. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/fc3e3bb9-aa7c-4cb4-b133-d3e59f115b4d/FCCM+Customer+Journey+Maps_2025-01-05_18-19-03+Large+Medium.jpeg Work Multiple channel blueprint, scheme agnostic https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/ebdb8807-32f0-4a05-9fba-c7f089f8c8b9/Screenshot+2024-12-30+at+15.31.33.png Work Co-creation workshop https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544967955804-SZ8GHDQCWTRA0DSML28Y/IMG_7808.jpg Work Presentation of user needs, future vision and service prototype. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544968032409-3V7OI7MKI6RUOTMXNOXS/IMG_6788.JPG Work Paper-based prototype https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1547568967112-UD86YTIK6BRW8Y2403V1/Crewser_15%252Bcopy.jpg Work Crewser visual prototype. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/d596acc0-38b8-45a1-8688-00e3bc44504e/Screenshot+2023-07-26+at+13.24.44.png Work Tube Map. Front and back office of 4 live services including user needs and pain points. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/7e2dd43b-1b90-43f6-a6d0-6af4e56004ee/Screenshot+2023-07-26+at+13.34.16.png Work Figma prototype. Iteration of user journey based on user feedback and feasibility https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1588669617952-KZL6F93S98BQSDWHH2B9/20190219_133856.jpg Work Entering the farm warehouses. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/0987b3c5-3bc3-4a97-b1d9-fcd050dd3bdf/image.png Work Policy service blueprint. Contents are confidential. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/9c45152f-26c2-42b4-b675-73a3b4b58df7/Screenshot+2022-08-16+at+14.38.51.png Work - Make it stand out MVP view service. STRICTLY CONFIDENTIAL https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1173c562-ca84-4f6f-8837-0d078aa504cb/MMP+blueprint_V.0.1.png Work Screens design. STRICTLY CONFIDENTIAL https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/6f57d1d7-47f2-4b13-9552-551f998131ec/Catalogue+page+CE.png Work Example feature designed and tested. STRICTLY CONFIDENTIAL https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/8e71c560-fadc-45a6-bd18-2d9fb90aced4/CX+SD+outputs.jpg Work - Make it stand out Service. STRICTLY CONFIDENTIAL https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/9aeeca66-097e-4b54-94b2-9a65493b8588/Screenshot+2021-04-08+at+15.49.06.png Work Screens design. STRICTLY CONFIDENTIAL http://www.marcelaospina.com/work-1 daily 0.75 2015-08-25 http://www.marcelaospina.com/weg-avenue daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456780853707-SUQ80FUS40PG8VPFX5X3/88.jpg Weg https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456781031800-S4ECOSVWOYBTPX7BZ3U9/image-asset.jpeg Weg https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456781118018-Y9WRN49UQUEJE97BLH4O/image-asset.jpeg Weg https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456781326147-4M9RZ1EHNPMROICC0FTZ/image-asset.jpeg Weg http://www.marcelaospina.com/test daily 0.75 2016-03-12 http://www.marcelaospina.com/press daily 0.75 2018-12-16 http://www.marcelaospina.com/about daily 0.75 2018-02-19 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519064867240-NH72H0UBV74WRKZOW7GN/21731599_10159355145355343_6103204446479993705_o.jpg About Marcela Ospina http://www.marcelaospina.com/contact daily 0.75 2015-06-08 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1433748711664-BE0X9BVF6I81I207TJN4/image-asset.jpeg Contact Marcela Ospina http://www.marcelaospina.com/slideshow daily 0.75 2012-07-09 https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847502298-ZE9S6A8IC47II2K2BVRT/4309061571_18f0f30838_b.jpg Slideshow Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847332073-LHMWSH8KH690J0DUQWSV/4309065391_f357d26507_b.jpg Slideshow Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847502318-MD6EVBG3YDHICEAQ7JYM/4309069069_b8baaae4ed_b.jpg Slideshow Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847332055-72ICK5WU9V4B1I9F6IW3/4309792778_75b236730a_b.jpg Slideshow Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847376568-4I59UW31UKW6T4F5SQ9C/4309796174_00be8aacd3_b.jpg Slideshow Design http://www.marcelaospina.com/grid daily 0.75 2012-07-09 https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847578627-LPR00DUKGO5BUNVU0UAV/4309061571_18f0f30838_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847452969-ATUZMJK61THFYXU5AY7W/4309065391_f357d26507_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847578632-MEVXZP1LTSJPUJFKK8MG/4309069069_b8baaae4ed_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847408877-ZFY5JAVKVYQQXKSCVBWO/4309792778_75b236730a_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341847578645-5WHMP5SI6YU7A1NXUXCZ/4309796174_00be8aacd3_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341932151976-0F5A1F5FEIO4CQ2GGFGZ/4309792778_75b236730a_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341932155798-LKWYAFP81BTO21PX5JV4/4309796174_00be8aacd3_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341932151977-MLHUNDPHA3FICV1GNZXG/4309069069_b8baaae4ed_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341932155910-T160XEEWFER9L8D255XB/4309061571_18f0f30838_b.jpg Grid Design https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341932027098-F5FISHPPK1BOHR922BL6/4309065391_f357d26507_b.jpg Grid Design http://www.marcelaospina.com/slider daily 0.75 2012-07-19 https://images.squarespace-cdn.com/content/v1/4f6798afe4b097349e410d49/1341932221885-1T3I6J4GP04HHYTB0O3B/4309061571_18f0f30838_b.jpg Slider Design 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https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1365349551116-BT5M8X9FVODX4NKT9U3H/B.jpg Speaking & Consulting https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1365349580295-RWLCFYLCOBHTAP0QMFB9/C.jpg Speaking & Consulting http://www.marcelaospina.com/about-1 daily 0.75 2023-03-20 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1508253773678-EZ8QX0WAN9WYXEFJU0WF/Marcela.Ospina.jpeg About Spain, 2017 http://www.marcelaospina.com/social-media-product-launch daily 0.75 2018-02-24 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1468306986658-6XQTJKKGDC5ESHNFZARX/Copy+of+Beginner%27s+Challenge+%286%29.jpg Social media Colgate Optic white launch http://www.marcelaospina.com/new-page-1 daily 0.75 2016-08-14 http://www.marcelaospina.com/new-page daily 0.75 2016-08-14 http://www.marcelaospina.com/new-page-2 daily 0.75 2017-08-28 http://www.marcelaospina.com/projects daily 0.75 2014-01-23 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1508848728592-3LC9502IZP7BGALDYEVQ/IMG_0472.JPG Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513704892-X6RLQ8I6CZ7RH14SLT95/tumblr_mjco89cUVY1rkz363o1_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513762052-20QA8XOF4PAJV9MQ8VIT/tumblr_mlsetsKySj1rkz363o4_1280.jpg Projects https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513827835-7X0ZFXSD0X2H8JVTM0G7/tumblr_mqvsd7ij1c1rkz363o1_1280.jpg Projects http://www.marcelaospina.com/marketplace-service-design-and-training daily 0.75 2018-02-23 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519064276745-A456CGVVUTUCB6872N0A/20180124_120804.jpg Service design training and marketplace design https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519064435319-XBHTFCXEWS2WNYTTDHFC/DSC_2563.JPG Service design training and marketplace design http://www.marcelaospina.com/take-action daily 0.75 2018-02-19 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519066555393-DX71YO7CO3Z0TMZC7VPV/IMG_3048.JPG Take Action http://www.marcelaospina.com/digital-platform-for-teams-1 daily 0.75 2018-02-24 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519490772592-D8RQCS7WBM4CM7ZD20WU/image.png A digital platform to help teams collaborate https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1519382153995-AKPNETEIWM2Q5R892338/image+%281%29.png A digital platform to help teams collaborate http://www.marcelaospina.com/new-page-3 daily 0.75 2018-12-06 http://www.marcelaospina.com/designing-future-farming-services-1 daily 0.75 2020-05-01 https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544364157364-PW8L3GRCXNNKZ7BTKVZI/Screen+Shot+2018-12-03+at+11.10.50.png Designing future farming services https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1545040243388-D8YBIQKNQ8WOCQN3D1SE/restaurant%2Bpic%2B3.jpg Designing future farming services Customer’s day to day experience and hearing aid settings https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544435728942-SMREKET7SFTNECXEJ3F6/Screenshot_20180817-150050_Messages.jpg Designing future farming services Service flow. Image blurred on purpose. Contents are confidential. https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544433127025-8LPPBX1RL4LFPELAL7WV/20181025_153152.jpg Designing future farming services Blueprint and service flow co-creation with the client https://images.squarespace-cdn.com/content/v1/516038e6e4b0b72aa94a6e1a/1544438435455-BXRCBOFU1AWS5WGB7XBB/Screen+Shot+2018-12-07+at+10.51.15.png Designing future farming services In-store participant observation with an audiologist