When I first took an interest in learning how to influence people’s behaviour, there was something creepy about it. The topic reminded me of those conspiracy films that show us how our minds and personal decisions are manipulated by super-structures and systems such as governments and corporations.

I decided I wanted to understand thoroughly what goes on behind decision-making, and whether we are as susceptible to being manipulated as these theories state.

These are my take outs from the literature I read this year. I would like to share them with you, and point out that this work is in progress and I am still getting my head around some of the concepts.